Strategy needs Strategy


Once you have correctly analysed your environment, not only for the business as a whole but for each of your functions, divisions, and geographic markets, and you have identified which strategic style should be used, corrected for your own biases, and taken steps to prime your company's culture so that the appropriate styles can succesfully be applied, you will need to monitor your environment and be prepared to adjust as conditions change over time. Clearly that's not easy task. But we believe that companies that continually match their strategic styles to their situation will enjoy a tremendous advantage over those that don't.